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The PAN Group signed MOU to invest more than 1000 billion VND in a coffee project in ĐẮK LẮK

Speaking at the Dak Lak Investment Promotion Conference 2019, CEO Nguyen Thi Tra My affirmed the PAN Group's sustainable investment strategy with the principle of cooperating with farmers and competing by superior product quality. 




On the morning of March 10, the CEO of the PAN Group, Nguyen Thi Tra My attended the Dak Lak Investment Promotion Conference held at Muong Thanh Hotel, Buon Ma Thuot City. The conference was chaired by Permanent Deputy Prime Minister Truong Hoa Binh.  Other participants included the Minister of Industry and Trade, the Minister of Agriculture and Rural Development, the Minister of Natural Resources & Environment, the Governor of the State Bank of Vietnam, and the leaders of Dak Lak province and many big corporations representing the business sector.
Speaking at the conference as one of two representatives of the business sector, General Director Nguyen Thi Tra My affirmed the PAN Group's sustainable investment strategy with different principles: the PAN Group does not seek to take ownership of the agricultural lands of farmers. Instead, the Group plans to cooperate with farmers so that they can cultivate and produce on their own land using our technical standards and support.  The PAN Group’s competitive advantage is high quality goods which meet the meticulous standards required to enter the tightly controlled markets rather than the increase of output and maximizing discounts which many other Vietnamese businesses do. Her speech emphasized the difference in the investment strategy of the Group which was highly appreciated by the Chairman of the conference and the audience.
During the discussions in and on the sidelines of the conference, many leaders of the ministries, and leaders of Dak Lak province expressed their support for the Group's sustainable investment strategy. The Minister of Agriculture and Rural Development Nguyen Xuan Cuong affirmed that it is a huge success for Dak Lak province to attract big investors like the PAN Group.
Also in the framework of the conference, and witnessed by the Permanent Deputy Prime Minister Truong Hoa Binh and other leaders of ministries, the PAN Group’s CEO Nguyen Thi Tra My and Dak Lak provincial leaders signed a memorandum of understanding on the implementation of the two investments project: a Center for Research and Development of high-tech plant varieties with a total investment of VND 100 billion, and a project to develop material areas and a coffee processing factory in Dak Lak province with a total investment of VND 1,000 billion.
Beside these two projects, two member companies of the PAN Group which have branches in Daklak are Vietnam National Seed Group Joint Stock Company (Vinaseed) and Vietnam Fumigation Joint Stock Company (VFC). The branches have operated effectively for many years.


 

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