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The Pan Group Introduces New Brand Identity

The Pan Group JSC (formerly Pan Pacific JSC), on October 1, introduced its new brand identity at J. W. Marriott hotel, having completed the first phase of its development as an agriculture and food company realizing its vision toward “Farm Food Family”. Entering the second phase of its development, PAN continues improving its manufacturing platform and building a strong distribution system so as to provide high quality and traceable agricultural and food products.

Vietnam is facing growing dangers of food safety, with concerns regarding vegetables, meat, and fish safety, concerns with pesticide and anti biotic misuse, and so on. As a result, consumers feel unsafe with food, especially considering the health of the young generations.

Recognising this problem, The PAN Group, following its mission - "Born to feed the world - Aspiring to nurture the world", has been pursuing a complete value chain in agriculture and food. PAN has invested about VND1,500 billion in its subsidiaries, NSC, LAF, BBC, ABT, achieving the first phase for PAN, forming a sustainable platform for agriculture and food. Changing its brand identity to The PAN Group JSC with a new corporate identity programme advances its ambition, commitment and belief of 6,500 employees. Entering our 2nd phase, PAN continues to complete the value chain and distribution system for high-quality and traceable products at reasonable prices, extending its reach as a leading regional agriculture and food company.

On this occasion, The PAN Group also launched Ban Mai Rice produced by PAN Food - a food company founded by PAN in November 2014. The introduction of Ban Mai further fulfills PAN’s commitment to its investors and customers toward strengthening a full value chain with the purpose to offer valuable, safe products to domestic and international consumers

Source: VCCI News
Date: 2/10/2015

Link: http://vccinews.com/news_detail.asp?news_id=32684&parent_id=0&cate_id=7

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