Vision - Mission - Guiding Principles


Our vision at The PAN Group is to leverage Viet Nam nation’s competitive advantage of a long-history agriculture, to become a leading regional agriculture and food group, creating value on behalf of our investors, employees, associates, our nation's farmers and citizens.


“With our ambition to integrated agriculture and food under one roof, The PAN Group strive to develop and leverage Vietnam Agriculture by offering trusted, traceable products and innovative solutions within an integrated full value chain from Vietnam and for our world” .
To achieve such mission, we pursue sustainable development in corporate governance by focusing on best in class financial and risk management practices as well as affecting the highest standards of openness and transparency, based on our industry expertise in finance, excellence in execution and experience in marketing.



We appreciate that a world-class agriculture and food product company increases Vietnam’s and the region’s food security.
We appreciate that agriculture—including aquaculture—lies at the core of our country’s economy, traditions and the rhythm of daily life.
We strive constantly to raise the bar in the quality and value of our offerings
We believe that improving the quality of farming inputs improves farmers’ livelihoods
We promote business practices that are tied to the heart of Vietnam’s sustainability
We offer a fair, professional and inspiring working environment, offering opportunities that benefit our people and their families
We seek sustainable and profitable growth, maximizing value for all key stakeholders

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